Product / Service

If you have a product already...great! Whether it is a hard good - something that has physical substance and must be shipped - or an information product that can be downloaded electronically, this is usually the best form of online business management since you control its price and sale. 

But the really huge potential is to bring your own service online.

If you don't have your own product - yet! - there are still lots of choices.

• Buy product from a wholesaler and resell it in your own online store, just like any merchant
• Create an information product for electronic download based on your experiences, expertise, interests, problems you have solved...
• Refer your visitors to another vendor's site and receive a commission - that's being an Affiliate or Associate. They take the order and ship, you get a commission check.

Web Site

Lots of room here for your online business management to get tangled in detail and technical issues. Or to try out the latest and greatest noise and animation. 

Probably the most important thing to decide is the function of each page... visitors surf and scan at high speed and you must be able to grab their attention quickly by showing them why they should read further. So your page will either PRE-sell by providing useful information and motivating your visitor to want to move on to the next step and buy, or it must SELL your product or service to a visitor who has arrived ready to buy. Design, layout...everything about your pages... must be tightly focused on their goal.

Of course, the pages still have to be designed to accomplish their goal, and they have to be hosted, so we provide lots of help for your online business management.

Promotion

Even with a good product and site, if you don't get visitors you won't do any business. 

Nothing different in online business management from the "bricks and mortar" world. Optimizing pages so that they are found and listed in the search engines has become a full-time business for some folks. And it can dominate your online business management efforts to the point of frustration and failure. So, we don't want you to get overly involved in page ranking and manipulation.

But, knowing about keywords and what the engines look for generally does help to get listed and have the visitors that find you through your listing.

And there are some promotional techniques for both offline as well as online that work quite well and should be considered. Again, online business management is somewhat like the bricks and mortar world... there are far more alternatives than you can ever utilize, but most of your impact will come from a relatively few tried and proven tools.

Every business is different. Every business owner / manager is different. So, online businesses will be different. The challenge is to work out what is right for you. And that's the other area where we can help - supporting you and helping you get it right for you. Coaching if you will... one of our services is to be available for consultation in the relatively small quantities that you might need of our time to help you with online business management.

Our approach and tools 

In order to do business online, you have to build a relationship with a potential client.

So, they have to be able to find you, then get to know you and trust you. 

Providing them with valuable content on your site and an outstanding newsletter are key elements in accomplishing this.

Our approach is to use Keyword-focused content pages in a theme-based content site, since this satisfies the needs of both potential clients and the search engines and directories through which your site will be found.

Site Build It is our tool of choice, whether starting your web site from a "blank page" or helping you to rejuvenate and breathe life into a dead or unproductive disaster of a site. We use it ourselves to bring our own service businesses online.